9h00
Documentation delivery
9h30
Theme I - Institutional
António Belo
President of Directive Council of ESCS
Escola Superior de Comunicação Social
José António Tenedório
Professor of Universidade Nova de Lisboa – FCSH
Organization of GeoMarketing conference
Rui Pedro Julião
Professor da Universidade Nova de Lisboa – FCSH
Sub Director-Geral do IGP - Instituto Geográfico Português
Carlos Manuel de Oliveira
President of APPM - Associação Portuguesa
João Novais de Paula
General Secretary of AMD -
Associação Portuguesa de Marketing Directo
10h40
Coffee Break
11h10
Theme II - moderador Dr. João Novais de Paula
ADMES before the new approaches of Marketing
Fernando Tristany, President of Academia
dos Docentes de Marketing do Ensino Superior
National Infrastructure of Address Referencing
António Morais Arnaud, Universidade Nova de Lisboa – FCT
CTT as a GeoMarketing promotor
Sofia Fava, Directora de Informação Geográfica e
Postal dos CTT Correios de Portugal
The role and the geographic representation of the "invisible": the geographical multidimensional data
Chiara Menescardi, European Geomarketing Association
Discussion
13h30
Lunch break
14h30
Theme III – moderador Dr. Sérgio Freire
GeoMarketing and Geobranding -
The cities and the mountains
Ana Xavier, SIM NetWork
Why is GeoMarketing important in Costum Research?
Ana Lopes e Beatriz Capaz, Metris - Grupo GFK
Virtual simulator to support
decision-making in the local trade
Fidel Garcia Meseguer - Dirección General de Comercio y Consumo de la Generalitat Valenciana
Juan Valea López, Jefe del Area de comercio
de la Generalitat Valenciana
The value of Geoinformation on Data Quality
Pedro André Oliveira, Novabase
16h10
Coffee Break
16h40
Sessão IV - moderador Dr. Eduardo Madeira Correia
Search for information, creation of relationships
Inês Gonçalves e Clara Rivera, Google
Gis@Sapo.pt
António Cruz, Sapo – PT Comunicações
Geomarketig for Geoinformation – Strategies
for
C&SIG eLearning in ISEGI-UNL
Miguel Peixoto - ISEGI (UNL)
Marco Paínho - ISEGI (UNL)
Miguel Neto - ISEGI (UNL)
The Geomarketing applied to the distribution
Maria do Carmo Lucas, Gismédia
